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Connect for Frank, Principles of Microeconomics, Brief Edition, 2e

Robert H. Frank; Ben Bernanke

Connect Economics provides a complete digital solution proven to foster student learning and instructor productivity. Built using content from McGraw-Hill’s world-class economics textbooks, Connect’s assignments are dynamic, interactive and aligned with learning objectives and Bloom’s Taxonomy. Whether accessing online homework, quizzing and tests, studying with the market-leading adaptive learning tool, or utilizing an interactive eBook, Connect Economics users can seamlessly move beyond the print world into the digital realm with complete confidence.

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Key Features

  • LearnSmart


    LearnSmart is an adaptive study tool proven to strengthen memory recall, increase class retention, and boost grades. Students are able to study more efficiently because they are made aware of what they know and don’t know. Real-time reports quickly identify the concepts that require more attention from individual students—or the entire class.

  • content tagging

    Content Tagging

    All assignable content within Connect Economics is tagged across several categories including chapter learning objectives, Bloom’s Taxonomy levels, topic area, difficulty level, and AACSB criteria. Instructors have the ability to filter using these categories in order to build assignments around desired learning goals. Reports aggregate student performance across these areas to help instructors identify weak points, track performance across learning outcomes and compare performance across sections or terms.

  • Finance_Managerial and Corporate Finance_Fundamentals of Corporate Finance1e_Hillier_End of chapter and testbank

    End of Chapter and Testbank Content

    Instructors can create automatically graded assignments using extensive material directly from Frank and Bernanke’s 2nd edition. End of chapter problems appear in both static and algorithmic format to provide practice with multiple versions of problem types. Thousands more autogradable questions can be found in Frank’s comprehensive test bank.

More Features

  • Graphing Tools

    Graphing tools within Connect Economics provide opportunities for students to draw, interact with, manipulate, and analyze graphs in their online auto-graded assignments, as they would with pencil and paper.

  • Logic Cases

    Auto-graded, multi-part “capstone” exercises available for each chapter designed to help students see connections between key topics in the chapter and think critically about economics.

  • Video Cases

    Two-part video segments featuring real business examples and auto-graded, integrated concept checks help students apply economic concepts to the world around them.

  • Self-Quiz and Study

    Connect’s Self-Quiz and Study takes students through a practice test, then recommends readings, study tools, and additional practice.

  • Integrated eBook

    When learning tools are interactive, content is more approachable and engagement is deeper. Connect includes an Integrated eBook that builds student comprehension through animation, audio and video. As part of its rich media format, students can insert and review notes, highlight text, conduct searches for specific content and interact with high-impact images.

Effectiveness Study

Connect Makes a Difference

Analysis of data aggregated from 34 Connect case studies featuring diverse colleges and universities in the United States showed consistent improvement in four areas:

Reduced administrative time for instructors
Increased effectiveness of lectures and more engaged students
Greater student confidence and retention rate
Higher test scores and overall grades

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