Practice Marketing is an online, interactive learning environment that simulates the full marketing mix. Students become a marketing manager in a company entering the backpack market, make decisions, get feedback on their actions, and learn by doing. Available through single sign on in Connect, requires additional purchase.
Offering more experiential learning opportunities, this video case program puts students in the middle of dynamic marketing strategy decision-making with real marketers. Nine cases focus on up-to-the-minute issues in the music, automotive, and soft drink industries. Within Marketer’s Showdown cases, students will be able to analyze the marketing problem, choose a proposed solution, and then watch their proposal debated by marketing professionals.
Adds more efficiency and momentum to class time
Connect automatically grades students’ assignments so valuable time is focused on teaching, not grading homework and quizzes. Built-in reporting lets you assess how well students are learning and where students need more guidance—giving you the opportunity to provide students with immediate performance feedback and tailor course materials accordingly.
Consolidated Instructor Resources
Keeps you organized and productive
So long to piles of paper and stacks of folders. With Connect’s safe storage system, all of your favorite teaching materials—PowerPoint files, manuals, assessments and more—are in one virtual location.
While Connect includes a large number of ready-to-use, book-specific questions, you also have the ability to edit any of our existing materials as well as upload your own.
Digital Success Academy
The Digital Success Academy is your go-to resource for building your Connect knowledge from the ground up. Whether you’re new to Connect or looking for advanced tips, you’ll find just what you need. Made of the Connect Success Academy, Success Tips, and the Connect Blog, the Digital Success Academy is your essential tool for getting the most out of Connect.