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Connect for Kerin, Marketing: The Core, 5e

Roger Kerin; Steven Hartley; William Rudelius

Connect Marketing is a web-based assignment and assessment platform for your Principles of Marketing course. Book-specific assignments help students better understand Marketing, stimulate critical thinking, and reinforce key concepts. Connect’s seamless partnership with the content and integrated eBook allows instructors and students to go beyond the print world, and into the digital realm with complete confidence.

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Key Features

  • LearnSmart


    LearnSmart is an adaptive study tool proven to strengthen memory recall, increase class retention, and boost grades. Students are able to study more efficiently because they are made aware of what they know and don’t know. Real-time reports quickly identify the concepts that require more attention from individual students—or the entire class.

  • BandE_Interactive_Application

    Interactive Applications

    Interactive Applications stimulate critical thinking and reinforce key concepts, and students receive immediate feedback and can track their progress in their own report. Students will be asked to “click and drag” specific choices to make decisions, categorize, or put in a time sequence, and then are asked multiple-choice questions to confirm understanding of the key concepts of the activity.

  • LearnSmart


    SmartBook is the first and only adaptive reading experience designed to change the way students read and learn. It creates a personalized reading experience by highlighting the most impactful concepts a student needs to learn at that moment in time.  As a student engages with SmartBook, the reading experience continuously adapts by highlighting content based on what the student knows and doesn’t know. This ensures that the focus is on the content he or she needs to learn, while simultaneously promoting long-term retention of material. Use SmartBook’s real-time reports to quickly identify the concepts that require more attention from individual students–or the entire class. The end result? Students are more engaged with course content, can better prioritize their time, and come to class ready to participate.

  • Marketing Plan Activities

    These activities help students understand the pieces of a marketing plan. For a semester long project, use these activities to supplement your marketing plan coverage, allowing students to reinforce the concepts before developing their own plan. If you simply do not have the time to grade full marketing plans from every student, use these activities to replace the marketing plan project and students can leave your class better prepared for a career in marketing.

More Features

  • Practice Marketing

    Practice Marketing is an online, interactive learning environment that simulates the full marketing mix. Students become a marketing manager in a company entering the backpack market, make decisions, get feedback on their actions, and learn by doing. Available through single sign on in Connect, requires additional purchase.

  • Marketer's Showdown

    Offering more experiential learning opportunities, this video case program puts students in the middle of dynamic marketing strategy decision-making with real marketers. Nine cases focus on up-to-the-minute issues in the music, automotive, and soft drink industries. Within Marketer’s Showdown cases, students will be able to analyze the marketing problem, choose a proposed solution, and then watch their proposal debated by marketing professionals.

  • Effortless Grading

    Adds more efficiency and momentum to class time 

    Connect automatically grades students’ assignments so valuable time is focused on teaching, not grading homework and quizzes. Built-in reporting lets you assess how well students are learning and where students need more guidance—giving you the opportunity to provide students with immediate performance feedback and tailor course materials accordingly.

  • Consolidated Instructor Resources

    Keeps you organized and productive

    So long to piles of paper and stacks of folders. With Connect’s safe storage system, all of your favorite teaching materials—PowerPoint files, manuals, assessments and more—are in one virtual location. 

  • Customizable Assignments

    While Connect includes a large number of ready-to-use,  book-specific questions, you also have the ability to edit any of our existing materials as well as upload your own.

  • Digital Success Academy

    The Digital Success Academy is your go-to resource for building your Connect knowledge from the ground up. Whether you’re new to Connect or looking for advanced tips, you’ll find just what you need. Made of the Connect Success Academy, Success Tips, and the Connect Blog, the Digital Success Academy is your essential tool for getting the most out of Connect.

Case Study

My time spent grading has decreased, leaving me more time for research and finding current events and practical application examples to incorporate into class. Students like Connect because it assists them in preparing for tests. They also like the interactive nature of the assignments and the fast response for grading. I've noticed a 3 to 5 point increase in the average of test grades since using Connect.

— Professor John Striebich, Monroe Community College

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