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Get Connect Marketing. Get Results.

Connect Marketing helps students earn better grades and allows instructors to use their time more effectively in lectures. Students use Connect’s study tools to master concepts and come to class better prepared. Instructors easily create assignments, monitor student progress, and spend class time with students applying and analyzing marketing concepts.

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McGraw-Hill Connect engages students in the course content so they are better prepared, are more active in discussion, and achieve better results. See the Proof »


  • Interactive Presentations

    Interactive Presentations

    Interactive Presentations teach each chapter’s core learning objectives and concepts through an engaging, hands-on presentation, bringing the text content to life. Interactive Presentations harness the full power of technology to truly engage and appeal to all learning styles. Interactive Presentations are ideal in all class formats—online, face to-face or hybrid.

  • LearnSmart


    LearnSmart is an adaptive study tool proven to strengthen memory recall, increase class retention, and boost grades. Students are able to study more efficiently because they are made aware of what they know and don’t know. Real-time reports quickly identify the concepts that require more attention from individual students—or the entire class.

  • Interactive Applications


    Interactive Applications stimulate critical thinking and reinforce key concepts, and students receive immediate feedback and can track their progress in their own report. Students will be asked to “click and drag” specific choices to make decisions, categorize, or put in a time sequence, and then are asked multiple-choice questions to confirm understanding of the key concepts of the activity.

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Case Study

Marketing - Monroe Community College

Professor John Striebich wanted students to read course critical materials prior to each lecture to better prepare them for classroom discussion. Connect Marketing not only met this need, but also freed up Professor Striebich's valuable time so he could research current events and increase student engagement by creating a more active classroom. As a result, student test averages increased by as much as five percent over the previous semester course.

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